A Review on Strategies and Development of the Live Broadcast for Agricultural Products under COVID-19
نویسندگان
چکیده
Due to the outbreak of COVID-19 epidemic in 2019, a large number agricultural products can not be sold. In this situation, live webcasting is used help farmers sell products. Most consumers who cannot go out buy because experience same shopping pleasure as offline through broadcasting. Through method literature review, paper summarizes four modes broadcast for products, including initiated by mainstream media, Internet celebrities, officials, and themselves. At time, it current existing problems, such lack professional knowledge live-streamers, high logistics prices, low rate product purchase. On basis, future development prospects broadcasting assisting agriculture are discussed.
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ژورنال
عنوان ژورنال: SHS web of conferences
سال: 2023
ISSN: ['2261-2424', '2416-5182']
DOI: https://doi.org/10.1051/shsconf/202315502012